I transform businesses through strategic design.

For 25 years, I’ve crafted brands, websites, and marketing collateral for small companies, coaches, consultants, and high-growth ventures. My clients include startups that I’ve guided from day one to multi-million-dollar successes.

Small businesses and entrepreneurs find me to be a professional partner with a collaborative style and straight-talking solutions. I take the time to get to know my clients, understand their needs, and translate my findings into polished and effective marketing. In a world of hallucinating AIs, freelance ghosts, and bland templates, I am professional, responsive, and fiercely committed to quality work. You can trust me as your chief design strategist and long-term creative collaborator. 

Karen Daniel headshot

I transform businesses through strategic design.

For 25 years, I’ve crafted brands, websites, and marketing collateral for small companies, coaches, consultants, and high-growth ventures. My clients include startups that I’ve guided from day one to multi-million-dollar successes.

Small businesses and entrepreneurs find me to be a professional partner with a collaborative style and straight-talking solutions. I take the time to get to know my clients, understand their needs, and translate my findings into polished and effective marketing. In a world of hallucinating AIs, freelance ghosts, and bland templates, I am professional, responsive, and fiercely committed to quality work. You can trust me as your chief design strategist and long-term creative collaborator. 

The Canyon Grille

Redefining dining in the Black Hills

When Marlon and Camille McMakin began planning their latest venture, they returned to a trusted partnership. After collaborating on branding and websites for two of their existing businesses, they invited me to shape the identity of their upcoming restaurant. Set to open in April 2026, The Canyon Grille promises to transform Black Hills dining, a concept that unites menu and atmosphere to honor the best of the region.

ThriveHive

Helping Corporate Women Build Consulting Businesses

Tricia Dempsey and I first connected in Atlanta when she brought me on to rebrand her rapidly expanding IT staffing firm. After selling that company for substantial returns, Tricia set her sights on a new challenge. ThriveHive. She entrusted me with building the brand from the ground up, developing everything from digital assets to print collateral. The result? Another multi-million-dollar success story, proving that great partnerships evolve alongside great entrepreneurs.

Serviam Partners

Executive Coaching and Leadership Consulting

Randy Hain of Serviam Partners sought a new digital presence; the goal was clear: capture the essence of service at the heart of his practice. The name itself, Latin for “I will serve,” reveals his approach to every relationship. I designed a brand mark that brings this ethos to life, paired with a website highlighting his coaching expertise and book authorship.

Randy also engages me to design and develop his coaching PowerPoint presentations and his book covers.

Apple Springs

The Black Hills Planned Community

Shortly after completing the Boulder Canyon Golf Club brand and website project, Camille and Marlon McMakin engaged me to begin work on branding their golf-course-adjacent planned community. The project included the logo design, with variations, website, community signage, and email campaign design.

Dr. Kym Harris‑Lee

Coaching for Executives, Senior Leaders, and Women of Color

When Dr. Kym initially sought my services, the focus was branding and designing the website for her parent company, Your SweetSpot Coaching | Consulting. In 2019, she made a pivotal decision to rebrand under her own name. The resulting website showcases her signature M.O.R.E.® Mindset methodology through bold typography and vibrant design that speaks directly to executives, senior leaders, and women of color. Every element of the brand and website captures Dr. Kym’s authentic, results-driven approach and connects powerfully with her ideal client.

Brown Edwards

Certified Public Accountants

My partnership with Brown Edwards spans years and multiple touchpoints across their brand evolution. The relationship began with a logo redesign that modernized their identity while honoring their legacy. From there, I developed two complete websites. The current iteration balances professional credibility with approachable design, featuring clean navigation that guides visitors from assurance and tax services to specialized industry expertise. Regional print advertising followed, establishing their presence across markets. When the firm reached its 50th anniversary, I created a commemorative logo that celebrated five decades of trusted financial guidance.

Benton + Bradford

Human Resources Consulting

My creative partnership with Richard Smith of Benton + Bradford has unfolded across nearly every touchpoint of his brand identity. What began with logo development evolved into a comprehensive suite of materials that support his daily operations: a website that establishes his professional presence, stationery that reinforces brand consistency, proposal templates that streamline client acquisition, and presentation assets from PowerPoint decks to Zoom backgrounds. Together, these elements create a cohesive visual system that works as hard as Richard does.

EcoCustom Homes

Custom Homes, Renovations, and Commercial Construction

I’ve worked with Jeff Dinkle for many years and have designed websites for three of his businesses. Recently, he approached me about upgrading the EcoCustom Homes site. The result is a website almost as stunning as the work it highlights.

Book a Call With Me

I look forward to hearing about your project and sharing my process with you.